Amazon’s commitment to brand protection is a significant factor in creating a trustworthy shopping experience. And it enforces this through its Amazon Brand Registry service, separating counterfeit sellers from legitimate ones.
It’s no secret that the platform is one of the world's largest consumer-centric companies. And its phenomenal success is largely due to its ability to earn and maintain customer trust. This is why its marketplace is wildly successful and flooded with sellers and products from across the globe.
Therefore, it stands to reason that quality assurance and brand verification is the key to seller success on the platform. And this guide aims to help sellers build brand trust and win customers on their Amazon journey.
When customers buy a product, they want surety that their purchase is authentic and safe. And as a brand owner, it’s essential to protect your product listings on Amazon. This way, you assure customers that they will receive legitimate products from you. It also provides peace of mind and is the safest way to sell online.
Amazon’s dedication to brand protection is leading the charge toward customer trust for sellers on the platform. In fact, brand protection on Amazon has resulted in a marked decrease in the number of bad actors creating new seller accounts each year.
Understanding how the platform protects your brand is crucial as a business selling on Amazon. And understanding the steps you should take to protect it is just as essential. This understanding will prevent you from spending time and money on litigation against unauthorized sellers.
Your time is valuable and is something you won’t get back. So, ensuring brand protection on Amazon should be a priority for every business, irrespective of whether you sell on Amazon.
At Amazon, quality control is serious business. The platform uses active marketplace monitors for each listing, guaranteeing customers the best shopping experience.
To maintain this level of excellence, Amazon has deployed several practical protective measures that sellers can use immediately. In fact, you can apply these measures to your brand even if you don’t sell your products on Amazon.
One of the most effective features included in these protective measures is the Amazon Brand Registry. This service offers sellers far and wide the safest way to sell online.
Amazon created its unique Brand Registry program to protect brands from potential counterfeiters. And it allows businesses to report any problems to Amazon once they’ve completed the Amazon brand registration process.
The first step is registering your company and signing into the Amazon Brand Registry. And you can do this by heading over to the brand registry website.
Top tip: Save yourself time and avoid frustration by inputting the correct information the first time.
Before starting the process, ensure you have all the necessary information Amazon requires. It can take some time to complete the application process, so it’s best not to waste your time with errors or omissions. Therefore, make sure you know what's needed in advance.
You must have a pending or registered active text-based or image-based trademark. And Amazon will only accept trademarks registered through an official governmental trademark office.
As such, ensure you have your trademark information handy. During the application process, they will ask you for the registration number. In some cases, you might need to upload your certificate.
Amazon also has an Intellectual Property (IP) Accelerator you can use. Utilizing this service will help speed up the process of securing brand protection on the platform.
You’ll need to know which Amazon product categories your brand and products will be listed under. For instance, you could list your brand or products under categories like Sporting Goods, Electronics, Beauty, and many more.
Quality images of your products or packaging that depict your brand are essential. You should have at least 2 to 3 images on hand to help Amazon identify your product and brand.
If you sell your product or brand on other platforms, make sure you can provide links to those listings. Amazon uses multiple identification processes to ensure the legitimacy of your brand. So, you’ll be asked to provide these links during the application process.
Once Amazon has reviewed your application, its team will need to verify you as the Rights Owner of the trademark. As such, Amazon will send you a verification code. Typically, only the entity that filed the trademark can receive the code if their contact details are eligible and verified. You must then input the code where required and send it back to Amazon to complete the Amazon brand registration process.
Amazon offers a wealth of opportunities for expanding your online retail business. From product listings to targeted marketing strategies, it has everything you need to grow your brand and reach a broader audience.
Understanding the Amazon Brand Registry and trademark registration process and staying organized will protect your brand on the platform. It will also help you navigate the complexities of being an Amazon Seller and maximize your impact on its popular marketplace.
You can ensure your trademark is protected with a little effort and knowledge. This way, you can take advantage of all that Amazon has to offer and ensure your approach is the safest way to sell online.
For more brand protection information or help boosting your presence on Amazon, reach out to an associate at My Retail World today!
