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As a brand owner, you must stand out and ensure your products are highly visible online. One way to achieve this is by optimizing your Amazon listings.
An important aspect of this is using top-notch Amazon brand images and infographics. These essential tools help potential customers grasp your product and make informed buying decisions. This blog post will explore why Amazon brand images and infographics are vital for your business, how many images you can have, and the services available to create them.
First, let's discuss why Amazon brand images and infographics are essential. Many customers rely on visuals when shopping online. They can’t rely on their senses, touch or smell. Amazon customers can’t talk to you about your product. Your listing is missing the secret sauce!
By providing high-quality images and infographics, you can showcase the features and benefits of your product in a way that captures their attention. You can include your style and your personality. Furthermore, infographics help break down complex information or data into easily digestible formats, making it easier for potential customers to understand what your product can do for them. In short, Amazon brand images and infographics can help you create a brand identity and make your products stand out.
Next, Amazon allows nine images per product. This gives you more opportunities to showcase the features and benefits of your product. Be strategic and use your images to convey crucial information about your product and showcase its unique selling points. Remember, quality is more important than quantity.
Note: Only five infographics and one white background image will appear in your active listing. Amazon tests the best images out of your nine to present to the potential customer using their proprietary software.
Tell your brand's story. What is the most intriguing feature of your product? What should your infographics say to get your potential customer's attention? Your infographics should include critical information about your product, such as features, benefits, and unique selling points. The tone of voice and visual design is also vital. Use language and visuals that speak to your target audience and make them confident about their purchasing decision. Keep your infographics simple and easy to understand, and put the customer's needs first.
Do you need to be a photographer or graphic designer to create Amazon brand images and infographics? No, depending on your needs and budget, you can take a tiered approach. Many services can help you create professional, high-quality images and infographics, even if you're not a professional photographer.
Most brand management agencies specialize in one aspect of Amazon rather than Amazon as a whole. Depending on the agency, an Amazon brand management company can provide you with four types of services All-A-Cart, Project-Specific, DIY, or Partnership.
All-a-cart agencies are some of the best companies to help take your brand to the next level. They will analyze your brand, usually free of charge, and develop a plan to help your brand get where you want it to be. Depending on your brand's needs, costs range from several hundred to tens of thousands per project. These large organizations service huge Amazon accounts with monthly revenue from $10,000 to $400,000. Top three All-a-cart companies:
Your project-specific agencies offer consulting and project help for individual components of your band on Amazon. They can hyperfocus on a product and provide timelines and costs for all items. You need to articulate your brand to them and have researched how you want your images to look, feel, and sound to the viewer. Project-specific services generally create the most stunning work for the lowest price. Here are a few:
DIY companies offer customizable templates and tools to help you create remarkable visuals that resonate with customers. You will be making content, copywriting, graphic design, photography, and the identity of your products. DIY is a tremendous amount of work. Here are some valuable resources for do-it-yourselfers:
If spending a significant amount of money, handling different aspects of your brand individually, or doing it yourself is something other than what you prefer, we suggest finding a partner. At My Retail World, we can become your exclusive Amazon partner. By doing this, we contract with your brand to buy your products at wholesale prices and list them on Amazon. Our services, which are free for you, include but are not limited to.
Amazon brand images and infographics are essential for your business if you want to stand out from the competition and make informed purchasing decisions. High-quality visuals can help customers understand your product and showcase its unique selling points. Remember to use all nine images allowed by Amazon, be strategic with ideas, consider using services like Graphic Rhythm or Canva, use simple, easy-to-understand infographics, and put the customer's needs first. With these tools at your disposal, you'll be on your way to optimizing your Amazon listings and getting more sales in no time.
