Beat the Amazon Algorithm : The Secret Weapon No One Talks About

Author:
Brysen Packer
Published:
March 4, 2024
Category: 
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Photo by Kristina Flour on Unsplash

Ever feel like your amazing products are getting lost in the vast jungle of Amazon? 

Or do you feel like your products are on a different planet? 

Imagine if there was a vehicle that could make your products stand out, launching you to the top ranks and landing right in front of eager buyers’ eyes.

Brace yourself because it turns out this isn’t just fantasy. There’s a real game-changer in town, which your competitors don’t want you to know about!

First off, let’s talk about getting noticed.

On Amazon, visibility is king. If your product is on page 10, it might as well be on page 100. 

No one is looking past page 2. I mean, no one.

But how do you launch your products from page 100 to page 1, where all the action happens?

You need two things:

  1. The right keywords indexed on Amazon
  2. A stellar listing.

I am focusing on the first part required for launching in this article because indexed keywords are your rocket fuel to page 1.

What is indexing?

Indexing on Amazon means making sure that when customers search for products, Amazon knows to show them your product as a possible option.

Being indexed for keywords on Amazon means that your product comes up in the search results when someone types in specific words related to what you’re selling.

Think of Amazon as a robot.

The robot can’t touch, use, smell, feel, see, or hear your product.

It’s a robot.

Amazon doesn’t have the sensory abilities we do as humans.

So, what does the robot have to go off of when identifying your product correctly?

WORDS!

That’s all Amazon can go off of when identifying your product.

Your words!

That’s both exciting and terrifying because you love your product.

If you could be in person and show your customers the product, you would sell them on it 9/10 times because you know all about it.

Well, Amazon doesn’t understand a thing about your product, and the only way your customers find out about your product is through keywords that have been indexed correctly.

Great!

That’s great, but how do I know what keywords I’m indexing for?

We will get to that, I promise.

You will need some tools to ensure your keywords are being used correctly and are increasing your sales velocity.

Introducing a revolutionary tool that does the heavy lifting for you.

It’s like having a super-smart friend who knows everything about Amazon’s secret formula.

This friend doesn’t just give advice; they roll up their sleeves and finish the job.

They dig through data, find the keywords buyers are typing into that search bar, and even guide you through jazzing up your product listings.

The result?

Your product starts climbing the ranks like it has three booster rockets strapped to the back of your listing.

But wait, there’s more.

Have you ever heard of a satisfaction guarantee that means something?

If you don’t see your product rank go up, up, up within 90 days, they’re not just going to give you a pat on the back and a “better luck next time.”

Nope, they’re doubling down, promising to put even more muscle into getting your products the attention they deserve at no extra cost.

You get two free ASINS boosted at no cost to you. That's a pretty good satisfaction guarantee.

Now, you might be wondering, “What’s the catch?”

The truth is, you need to get a free audit done with their proprietary software first.

This doesn’t cost you anything.

You fill out the basic form on their site, and in 24–48 hours, you meet with their specialist, who confirms if your product is a good fit for the tool.

This isn’t about cutting corners or quick fixes. It’s about smart, data-driven strategies that bring real results.

And the best part? 

It’s designed to be so easy to use that anyone can do it.

No need to be a tech whiz or a marketing guru. If you can click a button, you’re in business.

Photo by SpaceX on Unsplash

So, Who’s Behind This Rocket Science?

A company called Carbon 6, with their standout tool, PixelMe.

Yes, I saved the link for last because I wanted you to hear the story without preconceived notions.

They’re on a mission to help sellers like you and me make our mark on Amazon without the usual headaches and heartaches.

PixelMe uses proprietary software that links separate data spheres together.

Each company has its indexing software, Google, Amazon, Meta, and TikTok.

That isn’t easy when trying to drive sales to the Amazon platform.

Those spheres don’t talk to each other about what they know about your product.

Think of PixelMe as an interplanetary rocket that takes indexed keywords from one planet’s sphere to another.

The rocket PixelMe keeps that data as a whole and tells the other software what keyword is indexed on what platform and how that keyword is performing.

Why is that important?

Amazon rewards in at least two ways for being an external customer.

  1. If you are brand registered and opted in for a brand referral bonus, you can get up to 10% reimbursement for each sale you bring in through an outside sale to Amazon.
  2. Amazon’s algorithm values external traffic and conversions because the conversion indicates higher product validation and customer interest. Amazon rewards your Best Seller Rank (BSR) by 3–20X more than if the sales converted on Amazon’s platform or advertising. That is huge news for your product listing!

Beat the Algorithm

Amazon’s algorithm, notably its A10 algorithm values external traffic and conversions because they indicate a higher level of product validation and customer interest from a broader internet audience.

High-Quality Signals: Sales from external sources like Google, Instagram, or TikTok are often seen as high-quality signals. 

This is because they suggest the product has appeal beyond the Amazon platform and can attract customers through diverse channels.

Amazon values this external validation, interpreting it as an indicator of higher market demand and relevance.

Increased Sales Velocity: Sales velocity refers to the rate at which products are sold over a specific period. Amazon calculates sales velocity by considering the number of units sold and the speed at which these sales occur.

External traffic can boost sales velocity by quickly bringing in many potential buyers, positively impacting the product’s BSR. Amazon’s algorithm favors products with high sales velocity, as it often correlates with popular and in-demand items.

Improved BSR (Best Sellers Rank): BSR is a rank given to products within specific categories and subcategories based on their sales volume and historical sales data.

Sales coming from external sources can lead to a sudden spike in sales velocity, improving a product’s BSR more significantly than sales from within Amazon.

This is because Amazon recognizes the effort of attracting external traffic and converting that traffic into sales as an added value to the marketplace.

Holistic Performance Measurement: Amazon’s algorithm looks at more than just the number of sales and where those sales are coming from.

By prioritizing sales from external sources, Amazon encourages sellers to promote their products outside of Amazon, thus driving more traffic to the platform.

This external promotion and resulting sales benefit both the sellers and Amazon, leading to increased visibility and potentially higher overall marketplace activity.

In essence, Amazon’s algorithm considers sales from external sources as a testament to a product’s broader appeal and effectiveness of the seller’s marketing strategies, positively influencing sales velocity and BSR.

The exact details of Amazon’s algorithm are proprietary and not publicly disclosed, so interpretations of how sales from external sources are weighted come from observed outcomes and seller experiences.

That is how you beat Amazon’s Algorithm. 

You bring in outside conversions; the best way to do that is through Carbon 6’s tool PixelMe.

And because I believe in transparency, here’s an honest heads-up: I’m an affiliate partner for Carbon 6. If you decide to give PixelMe a whirl through my link, I might earn something.

But here’s the thing — I wouldn’t be singing their praises if I hadn’t seen firsthand the difference they can make. 

So, if boosting your Amazon sales sounds like a dream worth pursuing, PixelMe might be your ticket to the big leagues.

Ready to take your Amazon game to the next level? Click the link, follow the directions, fill out the basic ASIN information, and buckle up for the product boost of your lifetime.

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