Note: Before I start this article, I have to make a note even if you're not interested in selling on Amazon. If you or your company sells products through your website, Shopify, or you have some distributors or brick-and-mortar retailers selling your product, the Brand Registry Program on Amazon is an opt-in program. It is not automatic. Amazon doesn’t care about your “little” business (Amazon is a trillion-dollar company; no matter your revenue, you're small to them). They care about their business, not yours.
Why should you care? Because if someone puts a barcode on your product, some of the worst people in the world will eventually sell your product on Amazon. I've seen it. It's terrible. It ruins brands and their good name. If you are not protected, I can help. Contact me at hello@myretail-world and title it Brand Registry.
Now that that is off my chest. At My Retail World, we make a bold statement on the front page of our website. Boost your brand's revenue by 30% in 30 days. As the operations manager for the company, this is no small feat. However, it's easier than you might think.
In this article, I will review the following:
In the words of Warren Buffet, "Risk comes from not knowing what you're doing."
Frauds and counterfeits lurk around every corner, eroding your brand’s credibility and profits. I recommend navigating this complex maze utilizing Amazon's Brand Registry Program.
Are you merely a participant in Amazon’s ecosystem, or are you striving to wield your influence like a master of the trade?
Steve Jobs once remarked that innovation distinguishes between a leader and a follower.
The real gems of this program are not just in defense but in offense—strategic influence. If you were to launch your product with my retail world today, whether you're an experienced online retailer or you've had a product idea and been sitting on it for a while, the first thing we would do would help you become brand registered. It's that important.
As a company, we've seen hundreds of brands that allowed Amazon sellers to sell their products on Amazon as individual retailers. This creates massive problems and headaches for brands, but you can't possibly imagine the back-end cleanup work is months and sometimes years.
We are open to it, but it is much easier to set up your company right the first time or at least get it on the right path.
Amazon Brand Registry transforms you into an elite club member.
Who Qualifies for This Elite Club?
As Jocko Willink would say, "Stop making excuses. Take ownership." Only a select few take their future into their own hands.
Are you among them?
Enhanced control over product details, varied identification codes, and specialized seller support are merely the surface.
In the spirit of Masaaki Imai, a pioneer of continuous improvement, seize the predictive analytics, enrich your product listings with A+ Content, and enjoy access to Amazon Live Creator for direct customer engagement.
The question isn't whether to join; why haven't you joined already?
The gateway to this fortress requires a registered or pending trademark from the US Patent and Trademark Office. Yes, this involves effort and anticipation—often 12 to 18 months. However, the path is more straightforward with Amazon IP Accelerator, bridging you to Intellectual Property experts.
What are you willing to sacrifice for security and growth?
Although this program doesn’t render you invincible to fakes, it equips you to extinguish them swiftly. You can remove fraudulent sellers and their tainted products by proving ownership, especially if you're an FBA seller.
Is your brand just another name, or is it an entity you're willing to safeguard?
1. Implementing a logo boosts your protective shield.
2. Be prepared for a 10% increase in unit costs for enhanced packaging and branding.
3. The registry doesn't eliminate threats; it equips you to combat them.
Sitting on the sidelines only makes you a spectator in your fate.
As Ryan Holiday puts it, "The obstacle is the way."
Weigh the pros and cons and decide if Amazon Brand Registry aligns with your strategic vision. Success doesn’t just come knocking; you must be in active pursuit.
Consider this: partnering with companies like "My Retail World" results in a staggering 30% Revenue increase within 30 days. The metric speaks volumes. It's joining and leveraging the Amazon Brand Registry to its full potential.
Amazon Tools for Brands
B2B Exclusive Benefits
For the brand leaders, CEOs, and founders who have achieved elite membership, these benefits are a testament to your commitment and passion. Harness these exclusive tools and perks to catapult your brand to greater heights in the digital and business realms. The path to unparalleled success is laden with opportunities. Grasp them.
Some of the links in this article may be affiliate links. I may earn a small commission if you purchase through these links, but I only recommend products and services I genuinely believe in.
