.png)
Amazon has so many avenues of selling expensive products on its website that it would be impossible to review them in one article.
I’ll do my best.
When selling on Amazon, you have two general methods if you are a manufacturing company or brand owner.
(Don’t do this you will lose control of your brand. 80% of Amazon customer problems are derived from shitty sellers.)
(Don’t do this either. Amazon does what is best for Amazon you are a small business to them. They are a trillion-dollar company. They don’t need you. Nor do they care about your brand, your values, your brand identity, or your growth plan.)
There are hundreds of pros and cons to both. So I’ll stop there.
What's the best option?
Have a brand management agency manage your Amazon Seller Central account for you.
Tools I’ll use for this article are the Helium 10 Chrome extension and the Helium web tool Black Box. Special Black Friday Cyber Monday sale. See the bottom of the article for details.
Let’s look at examples of expensive products managed by Amazon 1P and 3P Amazon sellers.
None of these issues are unique to Medical beds. All the negative issues are from Amazon's brand management for this product. They simply don’t care.
Here’s why it’s a problem: Drive Medical’s website is great on this product. Providing details, specs, warranty information, customer return services, resources for use, and videos of how the product works.
These are all things to consider when selling your expensive products on Amazon. The brand is not represented well on Amazon because Amazon doesn’t care.
Let’s look at 3P.
This is a tow hitch, and they are ranked #3,443! How embarrassing. Mopar should call Falls Mopar City and ask them what the hell!
I had to do this because I see it all the time.
This next product is in the wrong category. Customers are going to need help finding it on Amazon.
Baby Product? Amber World Wide, put your marine Atwood Furnace board in baby products? If I were Atwood, I would be losing my mind. Amber Worldwide would be done selling for me on Amazon. Done.
What about a higher-end item, something wearable like a watch?
Not even in the top 500 in Men’s watches. Damn. Rough stuff, Lime Green Team 38. Again, if I were SEIKO, I’d want my brand to be better represented.
I could go on and on. But these case studies show what not to do.
All of these are easy fixes if you know what you are doing.
When I first ventured into selling expensive products on Amazon, it was like entering a new world.
The customer base for high-end products is distinct, with expectations that go beyond the usual.
It's not just about the product but the story, the brand, and the experience.
Trust is the cornerstone of success in high-end sales. It's about more than just transactions; it's about building relationships. In this journey, I've learned that each interaction with a customer is an opportunity to strengthen that trust.
How do you think trust dynamics change with your customers when dealing with luxury items?
The path to success in this niche has its challenges.
From sourcing challenges to navigating competitive pricing strategies, each obstacle has been a learning experience.
These challenges have shaped my approach and understanding of the market.
Amazon offers a plethora of tools and features beneficial for selling high-end products.
Utilizing these tools effectively has been a crucial part of my journey.
As I look ahead, my strategy continues to evolve.
The world of high-priced e-commerce is dynamic, and staying ahead means being adaptable and forward-thinking.
This journey has been about much more than just selling products; it's been a journey of growth, learning, and understanding the nuances of the online marketplace.
As I reflect on my experiences, I recognize that this is an ever-evolving landscape that requires continuous adaptation and a keen understanding of the market dynamics.
Fiverr.com: Spend $30, Get 10% off!
I created a plugin bot for finding your next Fiverr Gig using ChatGPT-4. It’s pretty cool. Check it out.
Helium 10 Black Friday Cyber Monday BEST DEAL OF THE YEAR!
Manage By Stats Carbon 6: The Best Amazon Management Software
Wise.com Online Banking for any size business with global needs
reMarkable Tablet: Save $40 at checkout.
Perfect for the person who needs less technology but more focus when drawing, writing note-taking, or calendaring.
My email address: hello@myretail-world.com
My LinkedIn: Follow Me
These links are affiliate links, and I may receive a small commission if you choose to use the discounts. It won’t cost you anything, but it means the world to me when you use my links. Thanks for your continued support.
